THE STARTUP LANDSCAPE IN INDIA A BRIEF OVERVIEW.
INTRODUCTION: The Startup India campaign, an initiative announced by the Prime Minister Narender Modi, on the 15 th of August, 2015, was an action plan that intended to discard restrictive Government policies to promote industry and internal trade. Any business which is less than 10 years old, is headquartered in India and has a turnover of less than Rs 100 Cr is included under this ambitious scheme. Even though the scheme was inaugurated by the former Finance Minister Arun Jaitley, on 16 th Jan 2016, the technological landscape of India had started evolving in the 1980’s when IT based companies started emerging in the country.The Indian Startup ecosystem provided software services for the domestic market and later on expanded to exporting these services. Many online consumer Start-Ups like Naukri.com, Matrimony.com and Book My Show led to the emergence of a boom in the online consumer start-up market. In 2008, when the Global Recession hit many businesses, there was a surge...