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Showing posts from June, 2020

THE STARTUP LANDSCAPE IN INDIA A BRIEF OVERVIEW.

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INTRODUCTION: The Startup India campaign, an initiative announced by the Prime Minister Narender Modi, on the 15 th of August, 2015, was an action plan that intended to discard restrictive Government policies to promote industry and internal trade. Any business which is less than 10 years old, is headquartered in India and has a turnover of less than Rs 100 Cr is included under this ambitious scheme. Even though the scheme was inaugurated by the former Finance Minister Arun Jaitley, on 16 th Jan 2016, the technological landscape of India had started evolving in the 1980’s when IT based companies started emerging in the country.The Indian Startup ecosystem provided software services for the domestic market and later on expanded to exporting these services. Many online consumer Start-Ups like Naukri.com, Matrimony.com and Book My Show led to the emergence of a boom in the online consumer start-up market.  In 2008, when the Global Recession hit many businesses, there was a surge...

E-COMMERCE SCENARIO IN INDIA

INTRODUCTION:   eCommerce is India’s fastest growing and most exciting channel for commercial transactions.  The Indian e-commerce market is expected to grow to US$200 billion by 2026 from US$ 48.5billion as of 2018.  This growth has been triggered by increasing internet and smartphone penetration. The ongoing digital transformation in the country is expected to increase India’s total internet user base to 829 million by 2021 from 560.01 million as of September 2018.  India’s internet economy is expected to double from US$125 billion as of April 2017 to US$ 250 billion by 2020, majorly backed by ecommerce. India’s E-commerce revenue is expected to jump from US$ 39 billion in 2017 to US$ 120 billion in 2020, growing at an annual rate of 51 per cent, the highest in the world. (Source:  https://www.ibef.org  as of December 2018).   eCommerce Services There is a new trend of emerging eCommerce aggregators aiming to digitize several offline ser...

US -China Trade war

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Blueprint for attracting firms exiting China to India due to the US-China trade tensions   CONTENTS: 1. Introduction ………………………………………………………………………………………………………………………..1 2. Objectives……………………………………………………………………………………………………………………………1 3. Background………………………………………………………………………………………………………………………….1    3.1 The US-China Trade War………………………………………………………………………………………….2 4. Impact of the Trade War on India ………………………………………………………………………………………. 3                 4.1 Competition from international players……………………………………………………………….. 4                 4.2 Analysis of a global giants and how India should target their move ……………………….5 5.India’s response and strategy to the impact of the Trade War                 5.1 Financial Investments……………………………………………………...

Redefining diplomacy

Diplomacy, as we know it, is the art of negotiation of topical issues by professionals to benefit the polity, society and economy of the parent nation. However, in the present-day co-evolution of technology and the increasing globalisation through the internet, there has been a complete paradigm shift in our myopic view of institutionalism and its impact on international relations. This data flow has redefined the international landscape and brought about a foundational change, which in turn has presented challenges for individuals, organisations and states. Thus, in today’s times, international relations and the internet boom share a symbiotic space. Sovereign states evolved slowly since the 17th century and in just a decade or two, the transnational cyberspace has seen bold and rapid growth. In this epoch-defining transition, governments must update policies to enhance and streamline communication. International public relations are relying heavily on big data and there are new a...